The Phuket Vegetarian Festival in Thailand is a unique and spiritually rich event. At HOMA, we’re committed to lift up your living experience by providing insights into this local celebration. This festival is centred around purification, self-discipline, and spiritual devotion, with participants wearing white attire and following a strict vegetarian diet. You can learn how to deepen your cultural and culinary experiences on the Original Travel food tourism guide for exploring local food traditions worldwide.
We’re here to help you explore the festival’s history, rituals, and delicious vegetarian cuisine to ensure your visit is exceptional!
Each year, the Vegetarian Festival (เทศกาลกินเจ) falls on the 1st to the 9th night of the 9th lunar month of the Chinese calendar. This year, the Phuket Vegetarian Festival 2025 was held for 9 days from 21 – 29 October. It is considered one of the most important festivals in Phuket with thousands of devotees taking part in the rituals as well as maintaining a strict diet. Let’s learn more about its roots and rituals.
Festival Dates & Schedule (2025)
- Dates: October 21 – October 29, 2025
- This nine-day period corresponds to the ninth lunar month in the Chinese calendar.
Sample Daily Highlights & Rituals
While the precise schedule shifts between shrines, here’s a representative breakdown:
| Day | Morning / Day | Evening / Night |
| First Day | Raising the lantern pole ritual to invite the gods | Opening ceremony, invoking the Nine Emperor Gods |
| Mid-festival days | Processions from shrine to shrine, offerings, devotees in trance states | Body-piercing, fire-walking rituals, nightly procession parades |
| Final evening | Bridge-crossing ritual, resembles a fresh start in life and past impurities will be cleansed | Farewell ceremonies, sending the gods back to their realm via seashore rituals at Saphan Hin Shrine |
See the overall ritual schedule, and parade routes below, but keep in mind that each shrine has their own micro-schedule, always check with local shrine boards, or Phuket’s tourist information for daily updates.
Phuket Vegetarian Festival – A Brief History
While there have been many versions of its history, the most common story of this traditional ceremony dates back to the 1800s when the island absorbed a significant number of Hokkien refugees immigrating from Fujian province who were escaping political turmoil and the Chinese famine. Among those who came to Phuket Town was a group of Chinese entertainers who were supposed to perform an opera show. Mysteriously, many members of the cast became seriously ill. To purify their minds and bodies, the crew members went on a strict vegan diet for 9 days and 9 nights while praying to the 9 Emperor Gods. Soon after, the crew members miraculously recovered and came together to thank and celebrate the 9 Emperor Gods by hosting a festival in their honor. This then kickstarted what is Phuket’s largest annual festival today with celebrations being held at several shrines throughout the island.
Phuket Vegetarian Festival 2025
The Vegetarian Festival, also known among the locals as “Jia Chai” is a traditional practice of Taoism that is not just about challenging yourselves to a strict vegan diet but is also filled with beliefs, spirits, and rituals. The traditional rituals practiced by the Chinese since the olden days include the worshipping of Gods, Angels, and Heroes.
Back in 2018, the Ministry of Culture recorded the Vegetarian Festival as an Intangible Cultural Heritage in the category of Social Practice, Ritual, Tradition, and Festival of Intangible Cultural Heritage.
Rituals of the Vegetarian Festival
In the heart of the Phuket Vegetarian Festival, there are three key rituals that really make this cultural celebration stand out. Each of these has a deep history and a special meaning connected to faith and purification. Let’s roll up our sleeves and explore these awesome traditions, peeling back the layers to see the cool stories behind them!
The Fire-walking Ritual
The Chinese believe that “Fire overcomes impurity and repels evil influence.” As men purify themselves with fire, they are making amends for their sins and thus, overcoming Yin. While playing with fire is seen as a dangerous encounter for many, the devotees believe that those who are cleansed and purified will be void of being burnt.
Body Piercing & Possession (Ma Song / Spirit Mediums)
One of the most intense parts: chosen devotees entering trance states act as vessels for deities. They pierce cheeks, tongues, arms, even through objects like knives, swords, or more extreme items, to absorb misfortune from the community. These acts are not random: only registered participants (often vetted in advance) may carry them out under supervision.
The Ceremonial Bridge – Crossing Ritual
For those who believe that they have sinned and wish to cleanse, to repent – they must prepare a paper cutout of themselves with a monetary offering at their discretion when crossing the bridge. The idea for devotees is that crossing the bridge resembles a fresh start in life and that their past impurities will be cleansed. Once crossed, a red stamp of the Nine Emperor Gods’ will be sealed on the back of the devotees to signify that they are free from sins and calamities.
The Farewell Ritual
On the evening of the 9th and last day, the vegetarian festivities come to a close with a sending-off in a farewell ritual for the Jade Emperor and the Nine Emperor Gods starting at 10.30 PM. During this ritual, locals will fill up the streets of Phuket Town waiting to send the God ‘Kiu Ong’ back to heaven. Once the Gods are sent through the doors, all lights within the shrines must be switched off to complete darkness and all doors must be closed.
💡 Tip: This ceremony was a must-see, especially around Thalang Road, Phuket Road, Surin Circle Clock Tower, and the road leading to Sapan Hin. (see map below)
The Closing of the Festival
Each year, the Vegetarian Festival (เทศกาลกินเจ) falls on the 1st to the 9th night of the 9th lunar month of the Chinese calendar. It is considered one of the most important festivals in Phuket with thousands of devotees taking part in the rituals as well as maintaining a strict diet.
On the last full day (29th October) there was a huge street procession around Phuket Town, with people carrying statues of the gods to Sapan Hin and setting off fireworks and firecrackers. And at night there was the “Bridge Crossing for Purification” ceremony at the shrines. The town felt electric with everyone in white, lots of smiles and the smell and sounds of firecrackers. Not for the faint hearted at times!
Chinese Shrines That You Can Visit in Phuket Town
One of the most fascinating aspects of the festival is the role of Chinese shrines in Phuket Town, where devotees gather to pay their respects and seek blessings. Here, we’ll introduce you to some of the most renowned Chinese shrines in Phuket Town that you can visit with a special focus on their vegetarian offerings and traditions.
1. Jui Tui Shrine
Located in the heart of Phuket Town, Jui Tui Shrine is the epicenter of the Vegetarian Festival. During the festival, the shrine was a hub of activity, with devotees clad in white, making offerings and participating in rituals. The shrine’s courtyard was adorned with elaborate lanterns and decorations. It’s also an excellent place to enjoy a variety of vegetarian street food stalls, offering delectable dishes prepared without animal products.
2. Bang Neow Shrine
Bang Neow Shrine is known for its serene atmosphere and ornate architecture. During the Vegetarian Festival, the shrine hosted various cultural performances, including traditional Chinese opera and martial arts displays. Vegetarian food vendors gathered around the shrine, serving an array of dishes that are not only delicious but also in line with the festival’s dietary restrictions.
3. Sam Kong Shrine (Lim Hu Tai Su Shrine)
This is the closest shrine to HOMA Phuket Town. This historic shrine in Phuket Town is a prominent gathering place for festival devotees. The interior of Sam Kong Shrine is a treasure trove of intricate carvings and sculptures. During the Vegetarian Festival, there were unique rituals and processions that celebrate the suppression of evil spirits. Nearby, there were vegetarian food vendors serving both Thai and Chinese-inspired dishes suitable for the occasion.
4. Kathu Shrine
Kathu Shrine is the oldest and most sacred shrine on the island. It’s believed to be the birthplace of Phuket’s Vegetarian Festival. The shrine is rebuilt in elegant Chinese style. Inside of the shrine, there are many Chinese god statues.
5. Kio Thian Keng Shrine (Saphan Hin Shrine)
Kio Thian Keng shrine, a vivid shrine that is located on the seashore surrounded by the public park, Saphan Hin. It’s the main shrine that most of the important rituals happens. It also is the site of the farewell ritual on the last night of the festival.
Festival Highlights
Among the devotees who joined the festival are the ‘Spirit Mediums’ – commonly known as ‘Ma Song’ (ม้าทรง) meaning the horse of the gods. They are the ones believed to be carrying the gods throughout the festival via body possession. The mediums who are chosen by their purity would perform self-mutilating stunts by piecing their tongues and cheeks with sharp objects. With such risky acts, it is important that they have crew members carefully taking care of them during the parade at all times. Here is a video of the Phuket Vegetarian Festival by Signature of Phuket.
Vegetarian Foods You Must Try
Thailand is a food heaven known for its delicious food and during the Festival, there were so many amazing local veggie eats to chow down on. We’re spilling the beans on two must-try desserts that folks went wild for during the festivities.
First in the lineup, meet Shaobing, aka Huoshao. This is the bomb in northern Chinese cuisine, a baked flatbread that’s unleavened and super popular. You can go for it stuffed or plain, and it’s your call whether you want sesame on top.
Now, let’s talk about the second star, Dice Bean Cake. This was a total crowd-pleaser, and there’s always a long line at the Jui Tui shrine because folks can’t get enough. Dice Bean Cake is made with a load of yummy stuff inside, like yellow and red beans. Nowadays, it’s a bit of a rarity, so this is your golden opportunity to give it a shot. And just like with Shaobing, you can pick between sweet or savory stuffing – take your pick and enjoy!
Travel Tips for Visitors
Now, let’s talk about the second star, Dice Bean Cake. This was a total crowd-pleaser, and there’s always a long line at the Jui Tui shrine because folks can’t get enough. Dice Bean Cake is made with a load of yummy stuff inside, like yellow and red beans. Nowadays, it’s a bit of a rarity, so this is your golden opportunity to give it a shot. And just like with Shaobing, you can pick between sweet or savory stuffing – take your pick and enjoy!
Best times to attend:
- Mornings tend to be the time when piercings and processions often begin.
- Evenings are when some of the important rituals happen, such as the fire-walking ritual, the bladed ladder climbing etc., and are more atmospheric with lanterns, lighting, and energy.
Getting around:
- Walking in Phuket Town is often easiest.
- Dragon Line Buses (free EV shuttle buses) may operate some routes (check local announcements).
- Use Grab or local taxis to move between district shrines.
- Be cautious: procession routes may close roads.
Dress code:
- All white since it symbolizes purity and devotion.
- Avoid any bright or colorful clothing.
- Simple, modest wear—nothing flashy or decorative.
Behavior & etiquette:
- Maintain quiet reverence in and around shrines.
- Do NOT point your feet at deities.
- Avoid touching or interfering with ritual participants or mediums.
- Don’t interfere with rituals for “better photos.”
- Ask permission before photographing close-up, especially during intimate rituals.
- Respecting shrine rules, some areas may be off-limits to non-devotees.
Where to shoot photography:
- Intersection corners near Jui Tui or Bang Neow shrines—processions often pivot there.
- Waterfront ceremonies at Saphan Hin or near seashore shrines for dramatic farewells.
- Side alleys where piercings take place (with permission) allow intimate shots.
Health & safety:
- Keep a first aid kit; minor cuts or burns are possible in ritual areas.
- Follow local guidance during firewalking zones or street closures.
- If you have cardiovascular, respiratory, or mental health conditions, reconsider distance to extreme ceremonies.
Stay Close to the Action at HOMA Phuket Town
If you’re interested in participating in any upcoming festivities or to enjoy traditional Thai Culture, we recommend you to stay with us at HOMA Phuket Town.
During the Phuket Vegetarian Festival 2025, location makes all the difference. Most key ceremonies, processions, and food stalls take place in and around Phuket Town. HOMA puts you right at the heart of it. Our property is located within a 5-minute walk to Samkong Shrine (Lim Hu Tai Su Shrine) where many vegetarian food vendors spring up to life. Additionally, HOMA is also located within a 10-mins drive to Jui Tui Shrine, one of the oldest and most important on Phuket Island.
Experience the festival up close, live like a local, and make your Phuket Vegetarian Festival stay easy, and authentic.
And if you’re thinking about visiting for the 2025 festival, it’s worth booking early at HOMA. Book directly with HOMA and get the best rates guaranteed!
No place like HOMA!
Source: GoPhuket.net, Tourism Authority of Thailand, Phuket News, Hotels.com
